What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis (81%) and project setup (78%). For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their methods. However, the same study finds a sharp divide around synthetic data. While it’s occasionally used to boost niche sample sizes, a full 60% of respondents view it negatively, citing concerns around ethics, authenticity, and reliability. Download the full report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.

A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis (81%) and project setup (78%). For agency and brand marketers that rely on audience insights, testing, and fast-turnaround campaign planning, this shift signals how research partners and internal teams are evolving their methods.

However, the same study finds a sharp divide around synthetic data. While it’s occasionally used to boost niche sample sizes, a full 60% of respondents view it negatively, citing concerns around ethics, authenticity, and reliability.

Download the full report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.

Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign.